market-product strategic planning by applying expert systems

in this research, a new method for market-product strategic planning is presented. in this method, an expert system is designed on the basis of identifying important factors that are effective in a firm and analyzing the logical relations between them. the objective is to develop a decision support system (dss) for helping managers to make strategic decisions. dds can serve as suitable replacement for the existing methods which are mostly qualitative. the output of the system is a software, which takes as input simple information on independent factors to provide a final strategy as output. to verify the system, it has been tested with the real data from and industrial firm.